Digital Advertising Specialist (Paid Campaigns & Performance Marketing)

Join Gladex Travel And Tours Corp, a dynamic and innovative travel company, as our Digital Advertising Specialist! We’re seeking a results-driven performance marketer to develop, manage, and optimize high-impact paid advertising campaigns that drive bookings, enhance brand visibility, and maximize ROI. In this role, you’ll work closely with our marketing team to leverage cutting-edge digital advertising strategies, including Google Ads, Facebook Ads, and Instagram Ads, to reach our target audience effectively.

Based in Bali, Indonesia, our office in Canggu offers a vibrant and collaborative work environment where creativity and innovation thrive. As part of our team, you’ll have the opportunity to work on a diverse range of campaigns, from search and display ads to video and social media advertising. Your expertise will be crucial in helping us achieve our marketing goals and grow our presence in the competitive travel industry.

📋 Tanggung Jawab Pekerjaan

• Develop and manage high-performing paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Conduct thorough keyword research and bid strategy optimization to maximize campaign performance and ROI.
• Monitor campaign performance using Google Analytics and other analytics tools to track key metrics such as CTR, conversion rate, and cost per acquisition.
• Create and optimize landing pages to improve user experience and drive higher conversion rates.
• Collaborate with the marketing team to develop and implement digital marketing strategies that align with business objectives.
• Stay up-to-date with industry trends and best practices in digital advertising and performance marketing.
• Provide regular reports and insights to stakeholders on campaign performance and recommendations for improvement.
• Continuously test and refine advertising strategies to achieve optimal results and stay ahead of the competition.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Proven experience in digital advertising, with a focus on Google Ads, Facebook Ads, and Instagram Ads.
• Strong understanding of performance marketing principles and experience with A/B testing and optimization techniques.
• Proficiency in using Google Analytics, Google Ads, Facebook Ads Manager, and other relevant marketing tools.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Creative and strategic thinker with a passion for digital marketing and a desire to drive business growth.
• Fluent in English, both written and spoken.

🛠️ Keahlian

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